Memphis music scene inspires global innovation
Wednesday, June 3rd, 2009MTV has launched an innovative mix of internet and television programming based on Memphis director Craig Brewer’s $5 Cover. With its all-local cast and crew, and support from the Memphis & Shelby County Film Commission, Brewer’s original blend of reality-inspired fiction, music videos and documentaries is a global showcase for Memphis music and film - two growth industries targeted by Memphis Fast Forward.
The L.A. Times sees MTV’s aggressive support of $5 Cover evidence that the network hopes Brewer’s innovative media format is its “Next Hot New Thing”, pointing out that MTV is already scouting other cities around the world as sites for replicating the unique music/video/internet approach. For Craig Brewer, though, “The great thing about this whole series is that it gives people so many different ways to experience the music that makes Memphis so special.”
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